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Inside Coca Cola: A CEO's Secrets on Building the World's Most Popular Brand

Neville Isdell, David Beasley

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ISBN 10: 1250004985 / ISBN 13: 9781250004987
Used Condition: Good Soft cover
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: St Martin's Press Pub Date: 11/11/2011 Binding: Paperback Pages: 288 reprint edition. Bookseller Inventory # 4894794

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Title: Inside Coca Cola: A CEO's Secrets on ...

Binding: Soft cover

Book Condition:Good

About this title


Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy, principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It is also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

About the Author:

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.

DAVID BEASLEY is a writer based in Atlanta.

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