ISBN 10: 1904879810 / ISBN 13: 9781904879817
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Synopsis: Learn the secrets of the 5% who get 85% of the available business 'Cold calling' - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. 'Put me in front of a customer and I can persuade them to buy anything...just don't ask me to cold call!' Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successive course given to thousands of people, shows the art and science of making first contact with complete strangers.The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

About the Author: The author is a charismatic and inspiring speaker with a background in sales, working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.

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