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Bibliographic Details

Title: The Cold Start Problem: Using Network Effects to Scale Your Product
Publisher: Random House Business
Publication Date: 2021
Language: English
ISBN 10: 1847942776
ISBN 13: 9781847942777
Binding: Hardcover
Condition: Used; Good

About this title

Synopsis

'A true Silicon Valley insider' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

_

'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch

'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

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Brit Books Ltd
35 Burners Lane, Kiln Farm, Milton Keynes, MK11 3HA, United Kingdom

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Brit Books endeavours to provide each and every customer with an excellent
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* Brit Books Ltd

* P. O. Box 7567 Milton Keynes MK11 9GE

* customercare@britbooks.co.uk, tel. 01908 262375

* Brit Books Ltd P. O. Box 7567 Milton Keynes MK11 9GE

* Company Reg. 06809965, Vat. GB972432513

* Company Rep: Celeste Milon

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