Communicating Csr in the High Street Fashion Industry
Paperback. 180 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.As stakeholders and governments pay more attention to the poor working conditions in many developing countries, companies put more emphasis on the need to conduct responsible production as well as their responsibility toward the societies in which they operate. Several scandals within the clothing industry together with outsourcing of production can be seen as contributing factors to the increasing focus on corporate social responsibility. In addition, CSR has gained grounds at both national and international level as governments and large organizations have come up with guidelines to which companies should adhere in order to show that they are responsible corporate citizens. CSR is thus being increasingly implemented into companies business strategies, and companies are being scrutinized now more than ever. With this book we wish to discuss the use of CSR communication strategies in corporate communication within the high street fashion clothing industry in order to determine if they use and live up to the national and international standards for reporting on CSR. The book will be based on an analysis and evaluation of the H and M and Bestseller websites. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783845408576
About this title:
About the Author: Lykke Borreskov Juulsen, MA: Studied International Business Communication in English at Aarhus School of Business, Denmark.Helle Knudsen, MA: Studied International Business Communication in English at Aarhus School of Business, Denmark.
Title: Communicating Csr in the High Street Fashion...
Publisher: LAP LAMBERT Academic Publishing
Book Condition: New
Book Type: Paperback
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