Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

ISBN 10: 1409453197 / ISBN 13: 9781409453192
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Synopsis: Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

About the Author: Ann Pilkington moved from a career in journalism into press and public relations with major blue chip companies including BT, The Automobile Association, The Woolwich and Barclays. She left Barclays to teach and pursue a freelance career in change communications on major programmes within the public sector. She subsequently co-founded PR Academy which provides education and training for communicators. She teaches across a range of courses that cover internal and external communication and continues to provide consultancy services. She is a chapter author in the text Exploring Internal Communication, which supports the CIPR qualifications. She holds a Masters in public relations from the University of Stirling.

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Pilkington, Ann
Published by Routledge (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Book Description Routledge, 2013. Hardcover. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL2171636

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Ann Pilkington
Published by Gower (2013)
ISBN 10: 1409453197 ISBN 13: 9781409453192
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Book Description Gower, 2013. Hardcover. Book Condition: Near Fine. Hardcover, xvi + 175pp, NOT ex-library. Copy looks unread, pages still smell new. No signs of internal wear, however, page edges are very slightly wavy (book is not moisture-damaged). Boards show gentle shelfworn marks and faint scratches. Published without a dust jacket. --- "Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement." Contents: 1 Setting Out; 2 Developing the Strategy (Project Communicator¿s Toolkit: Communication and Stakeholder Engagement Strategy Document Template; Vignette: Employee Engagement; Vignette: Culture); 3 Who Are Our Stakeholders? (Project Communicator¿s Toolkit: Example Stakeholder Feedback Summary; Project Communicator¿s Toolkit: Pulse Survey for Capturing Stakeholder Feedback); 4 Creating Great Content (Project Communicator¿s Toolkit: Example House Style Guide; Project Communicator¿s Toolkit: Sign-off Protocol; Project Communicator¿s Toolkit: Briefing a Designer; Vignette: Project Vision; Vignette: Communication Theory); 5 Selecting the Right Channel and Tactic (Project Communicator¿s Toolkit: Effective Presentations; Vignette: Working with the Media); 6 Creating Plans; 7 Research and Evaluation; References and Further Reading; Index. Bookseller Inventory # 002333

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Ann Pilkington
Published by Taylor Francis Ltd, United Kingdom (2013)
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Book Description Taylor Francis Ltd, United Kingdom, 2013. Hardback. Book Condition: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined.If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Bookseller Inventory # AAB9781409453192

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Book Description Taylor Francis Ltd, United Kingdom, 2013. Hardback. Book Condition: New. New ed.. Language: English . Brand New Book. Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement. Bookseller Inventory # AAB9781409453192

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