Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Cushman, Donald P.

Published by SUNY Press
ISBN 10: 0791457400 / ISBN 13: 9780791457405
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Synopsis: Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

From the Back Cover: Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.

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Title: Communication Best Practices at Dell, ...
Publisher: SUNY Press
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Donald P. Cushman, Sarah Sanderson King
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Book Description State University of New York Press, United States, 2003. Paperback. Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****. Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice. Seller Inventory # APC9780791457405

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Book Description State University of New York Press, United States, 2003. Paperback. Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice. Seller Inventory # APC9780791457405

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Book Description State University of New York Press. Paperback. Condition: New. 164 pages. Dimensions: 9.0in. x 6.4in. x 0.4in.Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780791457405

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