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Competing for Choice: Developing Winning Brand Strategies

Lars Finskud

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ISBN 10: 0954532813 / ISBN 13: 9780954532819
Published by Cyan Communications, 2004
Condition: Good Soft cover
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Bibliographic Details

Title: Competing for Choice: Developing Winning ...

Publisher: Cyan Communications

Publication Date: 2004

Binding: Paperback

Book Condition: Good

About this title

Synopsis:

This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that intrepid business leaders consider how to attract and sustain relationships with consumers, employees, partners, and investors, all of whom must choose between competing companies. These straightforward strategies simplify the often complex choices businesses must make about branding, suggest ways to allocate investments more effectively, and enable businesses that provide goods or services to make educated choices about this key element of corporate strategy.

About the Author:

Lars Finskud is the director and founder of Vanguard Brand Management, a consultancy company specializing in brand strategy. He is a former brand specialist at McKinsey & Company and has worked with global clients in a variety of sectors, including fast-moving consumer goods, luxury goods, retail, financial services, pharmaceuticals, beverages, tobacco, and food industries.

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