Competing Globally, Mastering Multicultural Management and Negotiation (Managing Cultural Differences)

Ph.D., Farid Elashmawi

Published by Butterworth-Heinemann, 2001
ISBN 10: 0877193711 / ISBN 13: 9780877193715
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Synopsis: Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

From the Publisher: 'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Competing Globally, Mastering Multicultural ...
Publisher: Butterworth-Heinemann
Publication Date: 2001
Book Condition: Good

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