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Competitive Intelligence in the Computer Age

Vella, Carolyn M., & John J. McGonagle, Jr.

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ISBN 10: 089930169X / ISBN 13: 9780899301693
Published by NY: Quorum Books, 1987
Used Condition: Good
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Bibliographic Details

Title: Competitive Intelligence in the Computer Age

Publisher: NY: Quorum Books

Publication Date: 1987

Book Condition:Good

About this title

Synopsis:

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. An absolutely indispensable playbook for anyone who has to compete during the information explosion.

Martin Sikora, Editor, Mergers and Acquisitions

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. In an open society such as our own, businesses place a great deal of information in the public domain. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. In fact, the authors contend that as much as 90 percent of the information required to decide on a course of litigation, acquisitions, expansion, new product introduction, or financing, is available through competitive intelligence.

About the Author:

CAROLYN M. VELLA is President and founder of the Helicon Group, Ltd.

JOHN J. MCGONAGLE, JR., is Vice President of the Helicon Group, Ltd., as well as being an attorney and an economist.

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