Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1902282043
This book takes the notion of economic business intelligence and broadens it into the concept of competitive intelligence. The authors contend that it is not enough for today's firms to rely on available economic data; they must also "scan the environment" for everything going on around them. As intangible factors and human relations assume increasing importance, business success will depend on agility, creativity, and proactivity. Emphasizing the need to reconcile national identity and culture with the demands of an open world economy, this book details the methods large corporations need to succeed in an increasingly competitive environment. It discusses plans for balanced growth, analyzes current models of capitalism, and reviews new challenges in the business environment, including global strategic trends and major social and technological changes. It also provides tools for making better use of accumulated data, reveals key traits that are essential in the new business leaders, and offers more effective ways to plan, develop, and market products and services. For corporations seeking to thrive in the post-industrial society, this book provides valuable insights as to how it might be done. Robert Salmon is a former vice-president of the French multinational corporation L'Oreal. Yolaine de Linares is a former memeber of L'oreal's Future Scanning Unit.
About the Author:
Robert Salmon is a former vice-president to the French multinational corporation L'Oreal. Yolaine de Linares is a former member of L'Oreal's Future Scanning Unit. Jean-Baptiste de Foucauld was Inspector General of Finance in France. Edward Cornish is founder and former president of the World Future Society and editor of its magazine, The Futurist.
Title: Competitive Intelligence: Scanning the ...
Publication Date: 1999
Book Condition: Good
Book Description Economica. Condition: Very Good. . Seller Inventory # L02I-00793
Book Description Economica. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3026417504
Book Description Economica, Editions. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1902282043I3N10
Book Description Economica, 1999. Paperback. Condition: Used: Good. Seller Inventory # SONG1902282043
Book Description Economica, 1999. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1902282043-2-4
Book Description Condition: New. New. Seller Inventory # M-1902282043