ISBN 10: 0131133144 / ISBN 13: 9780131133143
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book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory #

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Synopsis: For courses in Hospitality Sales and Marketing. This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this text consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The premise of this book-marketing being the major determinant in travel for leisure-recognizes the important role sales plays in the big business of tourism.

From the Back Cover:

This new book is without doubt the most comprehensive volume of marketing insights for industry professionals and students ever assembled. Bob Dickinson and Andy Vladimir hove recruited 64 of the most influential people in the travel, tourism, and hospitality business to share their visions of the future.

In this volume, you will read original articles written by such luminaries as:

Richard Anderson
CE0, Northwest Airlines, Inc

Jeb Bush
Governor, State of Florida

Simon Cooper
President and COO, The Ritz Carlton Hotel Company

Randy Garfield
President, Walt Disney Travel Company

James Host
Chairman, Host Communications

Peter Ratcliffe
CEO, Princess Cruises

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Book Condition: GOOD

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ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description Book Condition: Good. This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CD's or DVD's. We ship within 1 business day. Bookseller Inventory # 34FCGR000ORS_ns

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Vladimir, Andy M., Dickinson, Bob
Published by Prentice Hall (2004)
ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description Prentice Hall, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110131133144

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Andy M. Vladimir
Published by Prentice Hall (2004)
ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description Prentice Hall, 2004. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0131133144

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Vladimir, Andy M.; Dickinson, Bob
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ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description U.S.A.: Prentice Hall, 2004. Soft cover. Book Condition: Good. withdrawn library. Bookseller Inventory # ABE-18547114191

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Andy M. Vladimir, Bob Dickinson
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ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description Prentice Hall. Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2749336834

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Andy M. Vladimir; Bob Dickinson
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ISBN 10: 0131133144 ISBN 13: 9780131133143
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Book Description Prentice Hall, 2004. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONG0131133144

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