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Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit

Burnett, Ed

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ISBN 10: 0131592785 / ISBN 13: 9780131592780
Published by Lebanon, Indiana, U.S.A.: Prentice Hall Direct, 1988
Condition: Fine Hardcover
From Rob the Book Man (Vancouver, WA, U.S.A.)

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large hardcover in near fine condition with fine dust jacket. singned and inscribed by the author. Bookseller Inventory # 602732

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Bibliographic Details

Title: Complete Direct Mail List Handbook: ...

Publisher: Lebanon, Indiana, U.S.A.: Prentice Hall Direct

Publication Date: 1988

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: Fine

Signed: Signed by Author(s)

About this title


Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.

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