The Complete SEO 2014 & Beyond: SEO 2014 & Beyond + SEO Checklist Bundle

Williams, Dr. Andy

Published by CreateSpace Independent Publishing Platform
ISBN 10: 1495262367 / ISBN 13: 9781495262364
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Synopsis: Covers the Panda, Penguin & Hummingbird updates 
The book contains my Amazon best seller - SEO 2014 & Beyond as well as my SEO Checklist book. 
SEO 2014 & Beyond - Search engine optimization will never be the same again
If the SEO book/course you are putting your faith into was written even 1 year ago, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012 & 2013. Strategies taught as best principles just one year ago are now considered "black hat" or just plain risky in 2014. SEO 2014 & Beyond will tell you what you can do and what you cannot. 

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. Then, on 24th April 2012, Google went in for the kill when they released the Penguin update. Few webmasters could believe the carnage that this update caused or the fact that Google dared to release it. 

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. We also had another Panda update (27th September) and another Penguin update (5th October). 

On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm, and it’s only going to get tougher. 

In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda. 

Just about everything you have been taught about SEO in the last 10 years can be thrown out the Window. Google have moved the goal posts. 

In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond. 

SEO Checklist - A step-by-step plan for fixing SEO problems with your web site

Pre-Panda and pre-Penguin, Google tolerated certain activities. Post-Panda and post-Penguin, they don’t. As a result, they are now enforcing their Webmaster Guidelines which is something that SEOs never really believed Google would do! Essentially, Google have became far less tolerant of activities that they see as rank manipulation. 

As webmasters, we have been given a choice. Stick to Google’s rules, or lose out on free traffic from the world’s biggest search engine. Those that had abused the rules in the past got a massive shock. Their website, which may have been at the top of Google for several years, dropped like a stone. Rankings gone, overnight! 

To have any chance of recovery, you MUST clean up that site, but for many, trying to untangle the SEO mess that was built up over several years is not always easy. Where do you start? 

That's why this book was written. It provides a step-by-step plan to fix a broken site and contains detailed checklists with an explanation of why those things are important. These checklists are based on the SEO that I use on a daily basis. It’s the SEO I teach my students, and it’s the SEO that I know works. For those that embrace the recent changes, SEO has actually become easier as we no longer have to battle against other sites whose SEO was done 24/7 by an automated tool or an army of cheap labor. Those sites have largely been removed, and that levels the playing field. 
If you have a site that lost rankings, then this book is for you! 

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Complete SEO 2014 & Beyond: SEO 2014 & ...
Publisher: CreateSpace Independent Publishing Platform
Binding: Paperback
Book Condition: Good

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Book Description -. Paperback. Book Condition: Very Good. The Complete SEO 2014 & Beyond: SEO 2014 & Beyond + SEO Checklist Bundle This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9781495262364

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Book Description CreateSpace Independent Publishing Platform, 2014. Paperback. Book Condition: Good. The Complete SEO 2014 & Beyond: SEO 2014 & Beyond + SEO Checklist Bundle This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9781495262364

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Book Description CreateSpace Independent Publishing Platform 22/01/2014, 2014. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9781495262364

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Dr. Andy Williams
Published by CreateSpace Independent Publishing Platform 22/01/2014 (2014)
ISBN 10: 1495262367 ISBN 13: 9781495262364
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Book Description CreateSpace Independent Publishing Platform 22/01/2014, 2014. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9781495262364

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