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Concepts of Strategic Management

David, Fred R.

95 ratings by Goodreads
ISBN 10: 0675213886 / ISBN 13: 9780675213882
Published by Merrill Pub Co, 1991
Used Condition: Very Good Soft cover
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Name of previous owner, otherwise book in excellent, unmarked condition. Your purchase benefits the world-wide relief efforts of Mennonite Central Committee. Bookseller Inventory # mon0000167309

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Bibliographic Details

Title: Concepts of Strategic Management

Publisher: Merrill Pub Co

Publication Date: 1991

Binding: Paperback

Book Condition:Very Good

About this title

Synopsis:

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

From the Publisher:

Concepts only version of the core text.

"About this title" may belong to another edition of this title.

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