Conflict Policy and Advertising Agency-Client Relations (Paperback)

Alvin J. Silk

ISBN 10: 1601986041 / ISBN 13: 9781601986047
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Paperback. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 102 pages. 0.154. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
0 avg rating
(0 ratings)

Synopsis: Despite its history as a contentious issue in agency-client relations, conflicts of interest remain a relatively undeveloped topic in both the professional and academic literature on advertising and marketing. As a step toward the development of a deeper understanding of the state of contemporary practices relating to conflict norms, Conflict Policy and Advertising Agency-Client Relations surveys and integrates three somewhat disparate bodies of relevant material that are available. First, an examination of the history of the advertising industry in the U.S. and Japan serves to inform our understanding of the development and functioning of the principal contending policy options: the exclusivity norm and the "split account system," respectively. Second, analysis of press accounts of specific conflicts and policy guidelines issued by trade associations illustrates how the re-structuring of the U.S. advertising industry over the past three decades has affected potential threats of conflicts and means for addressing them. Third, a handful of theoretical and empirical studies are available that offer valuable insights into the issues and controversies surrounding conflicts that have been raised in the trade literature. After the introduction, Section 2 outlines a conceptual framework for analyzing the antecedents and consequences of conflicts of interest encountered by professional service firms and discusses the role of safeguards in addressing threats of security breaches. Section 3 traces the evolution of the exclusivity norm in the U.S. and the split account system in Japan. Section 4 examines the use of safeguard and contractual provisions in limiting agency-client conflicts. Section 5 presents a typology of conflicts and policy guidelines issued by trade associations, followed by an analysis of a hybrid family of conflict policies that has emerged to accommodate the interests of holding companies and their large diversified, global corporate clients. The resolution of conflict disputes is also discussed. Section 6 reviews the limited body of analytical and empirical research available on the economics of conflict policies. Section 7 considers directions and opportunities for further research. Section 8 provides an overview of the current state of knowledge about alternative conflict policies followed in practice, the economic rationale underlying their use, and the effects conflict policy has on the industry's efficiency and organization.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Conflict Policy and Advertising ...
Publication Date: 2012
Binding: Paperback
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

ISBN 10: 1601986041 ISBN 13: 9781601986047
Used Quantity Available: 1
Seller:
BookSleuth
(Sanford, NC, U.S.A.)
Rating
[?]

Book Description Book Condition: Good. Conflict Policy and Advertising Agency-Client Relations (Foundations and Trends(r) in Marketing). Bookseller Inventory # Amz4681469

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 53.23
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Alvin J. Silk
Published by Now Publishers Inc (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
Used Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Now Publishers Inc, 2012. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG1601986041

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 54.62
Convert Currency

Add to Basket

Shipping: US$ 8.99
Within U.S.A.
Destination, Rates & Speeds

3.

Alvin J. Silk
Published by now publishers Inc (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Quantity Available: 1
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description now publishers Inc, 2012. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CD-9781601986047

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.74
Convert Currency

Add to Basket

Shipping: US$ 12.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Alvin J. Silk
Published by Now Publishers Inc, United States (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Now Publishers Inc, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Despite its history as a contentious issue in agency-client relations, conflicts of interest remain a relatively undeveloped topic in both the professional and academic literature on advertising and marketing. As a step toward the development of a deeper understanding of the state of contemporary practices relating to conflict norms, Conflict Policy and Advertising Agency-Client Relations surveys and integrates three somewhat disparate bodies of relevant material that are available. First, an examination of the history of the advertising industry in the U.S. and Japan serves to inform our understanding of the development and functioning of the principal contending policy options: the exclusivity norm and the split account system, respectively. Second, analysis of press accounts of specific conflicts and policy guidelines issued by trade associations illustrates how the re-structuring of the U.S. advertising industry over the past three decades has affected potential threats of conflicts and means for addressing them. Third, a handful of theoretical and empirical studies are available that offer valuable insights into the issues and controversies surrounding conflicts that have been raised in the trade literature. After the introduction, Section 2 outlines a conceptual framework for analyzing the antecedents and consequences of conflicts of interest encountered by professional service firms and discusses the role of safeguards in addressing threats of security breaches. Section 3 traces the evolution of the exclusivity norm in the U.S. and the split account system in Japan. Section 4 examines the use of safeguard and contractual provisions in limiting agency-client conflicts. Section 5 presents a typology of conflicts and policy guidelines issued by trade associations, followed by an analysis of a hybrid family of conflict policies that has emerged to accommodate the interests of holding companies and their large diversified, global corporate clients. The resolution of conflict disputes is also discussed. Section 6 reviews the limited body of analytical and empirical research available on the economics of conflict policies. Section 7 considers directions and opportunities for further research. Section 8 provides an overview of the current state of knowledge about alternative conflict policies followed in practice, the economic rationale underlying their use, and the effects conflict policy has on the industry s efficiency and organization. Bookseller Inventory # AAJ9781601986047

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.95
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Alvin J. Silk
Published by now publishers Inc
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Paperback Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description now publishers Inc. Paperback. Book Condition: new. BRAND NEW, Conflict Policy and Advertising Agency-Client Relations, Alvin J. Silk, Despite its history as a contentious issue in agency-client relations, conflicts of interest remain a relatively undeveloped topic in both the professional and academic literature on advertising and marketing. As a step toward the development of a deeper understanding of the state of contemporary practices relating to conflict norms, Conflict Policy and Advertising Agency-Client Relations surveys and integrates three somewhat disparate bodies of relevant material that are available. First, an examination of the history of the advertising industry in the U.S. and Japan serves to inform our understanding of the development and functioning of the principal contending policy options: the exclusivity norm and the "split account system," respectively. Second, analysis of press accounts of specific conflicts and policy guidelines issued by trade associations illustrates how the re-structuring of the U.S. advertising industry over the past three decades has affected potential threats of conflicts and means for addressing them. Third, a handful of theoretical and empirical studies are available that offer valuable insights into the issues and controversies surrounding conflicts that have been raised in the trade literature. After the introduction, Section 2 outlines a conceptual framework for analyzing the antecedents and consequences of conflicts of interest encountered by professional service firms and discusses the role of safeguards in addressing threats of security breaches. Section 3 traces the evolution of the exclusivity norm in the U.S. and the split account system in Japan. Section 4 examines the use of safeguard and contractual provisions in limiting agency-client conflicts. Section 5 presents a typology of conflicts and policy guidelines issued by trade associations, followed by an analysis of a hybrid family of conflict policies that has emerged to accommodate the interests of holding companies and their large diversified, global corporate clients. The resolution of conflict disputes is also discussed. Section 6 reviews the limited body of analytical and empirical research available on the economics of conflict policies. Section 7 considers directions and opportunities for further research. Section 8 provides an overview of the current state of knowledge about alternative conflict policies followed in practice, the economic rationale underlying their use, and the effects conflict policy has on the industry's efficiency and organization. Bookseller Inventory # B9781601986047

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.57
Convert Currency

Add to Basket

Shipping: US$ 9.38
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Alvin J. Silk
Published by Now Publishers Inc, United States (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Paperback Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Now Publishers Inc, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Despite its history as a contentious issue in agency-client relations, conflicts of interest remain a relatively undeveloped topic in both the professional and academic literature on advertising and marketing. As a step toward the development of a deeper understanding of the state of contemporary practices relating to conflict norms, Conflict Policy and Advertising Agency-Client Relations surveys and integrates three somewhat disparate bodies of relevant material that are available. First, an examination of the history of the advertising industry in the U.S. and Japan serves to inform our understanding of the development and functioning of the principal contending policy options: the exclusivity norm and the split account system, respectively. Second, analysis of press accounts of specific conflicts and policy guidelines issued by trade associations illustrates how the re-structuring of the U.S. advertising industry over the past three decades has affected potential threats of conflicts and means for addressing them. Third, a handful of theoretical and empirical studies are available that offer valuable insights into the issues and controversies surrounding conflicts that have been raised in the trade literature. After the introduction, Section 2 outlines a conceptual framework for analyzing the antecedents and consequences of conflicts of interest encountered by professional service firms and discusses the role of safeguards in addressing threats of security breaches. Section 3 traces the evolution of the exclusivity norm in the U.S. and the split account system in Japan. Section 4 examines the use of safeguard and contractual provisions in limiting agency-client conflicts. Section 5 presents a typology of conflicts and policy guidelines issued by trade associations, followed by an analysis of a hybrid family of conflict policies that has emerged to accommodate the interests of holding companies and their large diversified, global corporate clients. The resolution of conflict disputes is also discussed. Section 6 reviews the limited body of analytical and empirical research available on the economics of conflict policies. Section 7 considers directions and opportunities for further research. Section 8 provides an overview of the current state of knowledge about alternative conflict policies followed in practice, the economic rationale underlying their use, and the effects conflict policy has on the industry s efficiency and organization. Bookseller Inventory # AAJ9781601986047

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 75.89
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Alvin J. Silk
Published by Now Publishers Inc (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Now Publishers Inc, 2012. Paperback. Book Condition: New. book. Bookseller Inventory # M1601986041

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 101.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Silk, Alvin J.
Published by Now Pub (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Now Pub, 2012. Paperback. Book Condition: Brand New. 96 pages. 9.21x6.14 inches. In Stock. Bookseller Inventory # __1601986041

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 112.00
Convert Currency

Add to Basket

Shipping: US$ 8.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Alvin J. Silk
Published by Now Publishers Inc (2012)
ISBN 10: 1601986041 ISBN 13: 9781601986047
Used Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Now Publishers Inc, 2012. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 1601986041

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 117.36
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds