Connect Access Card for Advertising and Promotion

Belch, Michael, Belch, George

Published by McGraw-Hill/Irwin, 2011
ISBN 10: 0077428005 / ISBN 13: 9780077428006
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Synopsis: Connect Marketing is McGraw-Hill’s web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook show students how to “do” marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Connect activities in Belch 9e will be based on advertising content within the Connect Marketing shell. The following 5 types of Interactive Applications were developed for Belch 9e within Connect Marketing based on actual book-specific content: Video Case, Drag and Drop Chart Population, Drag and Drop Sequencing, Case Analysis, and Decision Generator.

Tegrity Campus Tegrity Campus is a service that makes class time available all the time by automatically capturing every lecture in a searchable format for students to review when they study and complete assignments. With a simple one-click start and stop process, you capture all computer screens and corresponding audio. Students replay any part of any class with easy-to-use browser-based viewing on a PC or Mac.

About the Author: George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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Title: Connect Access Card for Advertising and ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2011
Binding: Printed Access Code
Book Condition: Fine

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Michael A. Belch, and Michael A. Guolla George E. Belch (Author)
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