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Consultant Market Yourself: Raise Your Profile and Attract New Business

Robert Gentle

2 ratings by Goodreads
ISBN 10: 074943693X / ISBN 13: 9780749436933
Published by Kogan Page, 2002
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Consultant Market Yourself: Raise Your ...

Publisher: Kogan Page

Publication Date: 2002

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

Most consultants waste their energy chasing new business instead of building a market profile, which would encourage new business to come to them.

This book will teach consultants to solve that most pressing of problems: how to bring in new business through sound marketing and PR strategies. Expert advice in an approachable, punchy format from experienced consultant Robert Gentle covers every conceivable issue including getting listed in national directories, establishing a media presence, lecturing, writing books and research reports, issuing a newsletter and advertising. Full of tried-and-tested ideas and techniques, this is essential reading for any consultant, whether aspiring or established.

From the Publisher:

Robert Gentle has worked as a communications consultant to blue chip corporations for over 10 years, specializing in public relations, rewriting of complex corporate documentation and business writing training.

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