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Consumer Behavior II: The Meaning of Consumption (Hardcover)

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ISBN 10: 1412908426 / ISBN 13: 9781412908429
New Condition: New Hardcover
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Hardcover. This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the pas.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 1304 pages. 2.440. Bookseller Inventory # 9781412908429

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Title: Consumer Behavior II: The Meaning of ...

Publication Date: 2006

Binding: Hardcover

Book Condition:New

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This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.

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