Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)

Olson, Jerry C.,Peter, J. Paul

ISBN 10: 0079120946 / ISBN 13: 9780079120946

Published by Mcgraw-Hill (Tx), 2004

About this Item

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Bibliographic Details

• Title: Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)
• Publisher: Mcgraw-Hill (Tx)
• Publication Date: 2004
• ISBN 10: 0079120946
• ISBN 13: 9780079120946
• Binding: Paperback
• Condition: Good

About this title

Synopsis

Now expanded to cover OS/2 and WIN32, this book is an essential guide for all professional C++ programmers who need to create seamless graphical user interfaces across multiple platforms. Watson provides dozens of programming examples that clearly demonstrate each programming technique, and includes all the code on the accompanying disk for easy use.