Consumer Culture: A Reference Handbook (Contemporary World Issues)

Douglas Goodman, Mirelle Cohen

Published by ABC-CLIO, 2003
ISBN 10: 1576079759 / ISBN 13: 9781576079751
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An engrossing review of the development of global consumerism and its impact on sociological issues.


· Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more

· Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production

Book Description:

Conspicuous consumption and compulsive buying have been with us since time immemorial. Today shopping can even be patriotic. But how did it all begin? What effect does it have on consumers? Why is there a growing backlash against consumerism? Is the Walmart mentality of American consumerism here to stay?

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Bibliographic Details

Title: Consumer Culture: A Reference Handbook (...
Publisher: ABC-CLIO
Publication Date: 2003
Book Condition: Very Good
Edition: annotated edition.

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