Consumer Decision-Making Processes in Higher Education (Paperback)

Omololu Michael Fagbadebo

ISBN 13: 9798337315003

Published by IGI Global, Hershey, 2026

About this Item

Paperback. Decision-making in higher education is a complex process shaped by a dynamic mix of psychological, social, economic, and institutional factors. As competition among institutions intensifies globally, understanding what drives students and other stakeholders to choose specific universities or programs becomes increasingly vital. Factors such as aspirations, cultural influences, cost, perceived value, and institutional reputation significantly impact these choices. Additionally, the growing influence of digital technologies has transformed how information is accessed and evaluated. Gaining deeper insight into these decision-making drivers helps institutions better serve prospective students and adapt to an evolving educational landscape. Consumer Decision-Making Processes in Higher Education comprehensively analyzes the decision-making processes in selecting higher education institutions, programs, and services. It explores how these institutions can strategically position themselves to meet stakeholders' evolving needs and expectations. Covering topics such as brand attachment, institutional reputation, and tuition costs, this book is an excellent resource for academicians, researchers, policymakers, government officials, and more. "The book seeks to comprehensively analyze the decision-making processes in selecting HEIs, programs, and services"-- Provided by publisher. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

• Title: Consumer Decision-Making Processes in Higher Education (Paperback)
• Publisher: IGI Global, Hershey
• Publication Date: 2026
• Language: English
• ISBN 13: 9798337315003
• Binding: Paperback
• Condition: new

About this title

Synopsis

Decision-making in higher education is a complex process shaped by a dynamic mix of psychological, social, economic, and institutional factors. As competition among institutions intensifies globally, understanding what drives students and other stakeholders to choose specific universities or programs becomes increasingly vital. Factors such as aspirations, cultural influences, cost, perceived value, and institutional reputation significantly impact these choices. Additionally, the growing influence of digital technologies has transformed how information is accessed and evaluated. Gaining deeper insight into these decision-making drivers helps institutions better serve prospective students and adapt to an evolving educational landscape. Consumer Decision-Making Processes in Higher Education comprehensively analyzes the decision-making processes in selecting higher education institutions, programs, and services. It explores how these institutions can strategically position themselves to meet stakeholders' evolving needs and expectations. Covering topics such as brand attachment, institutional reputation, and tuition costs, this book is an excellent resource for academicians, researchers, policymakers, government officials, and more.