The Consumer Insight Workbook

Lisa Fortini-Campbell

Published by The Copy Workshop, 1992
ISBN 10: 0962141593 / ISBN 13: 9780962141591
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Synopsis: The point if this book is a simple one- that all of our marketing efforts, from product design through advertising, are successful only to the extent that they connect with a real, live human being- a consumer.

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Bibliographic Details

Title: The Consumer Insight Workbook
Publisher: The Copy Workshop
Publication Date: 1992
Binding: Paperback
Book Condition: Used: Good

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Lisa Fortini-Campbell
Published by The Copy Workshop (1992)
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Lisa Fortini-Campbell
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