Consumer Testing and Evaluation of Personal Care Products

Moskowitz, Howard R.

Published by CRC Press, 1995
ISBN 10: 0824793676 / ISBN 13: 9780824793678
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Synopsis: This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

Review: ." . .should be part of every product-development library; it bears close study by product researchers and development chemists alike." ---Cosmetics & Toiletries Magazine

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Title: Consumer Testing and Evaluation of Personal ...
Publisher: CRC Press
Publication Date: 1995
Binding: HRD
Book Condition: New

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Moskowitz, Howard R.
Published by CRC Press (1995)
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