Consumers Perceived Value and Satisfaction

Deepak Bhagat

ISBN 10: 3845404876 / ISBN 13: 9783845404875

Published by LAP LAMBERT Academic Publishing Jun 2011, 2011

About this Item

Neuware -Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer¿s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer¿s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Seller Inventory # 9783845404875

Bibliographic Details

• Title: Consumers Perceived Value and Satisfaction
• Publisher: LAP LAMBERT Academic Publishing Jun 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 3845404876
• ISBN 13: 9783845404875
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 6D millimeters 220 millimeters width by 150 millimeters height by 6 millimeters depth
• Weight: 149 grams

About this title

Synopsis

Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer’s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer’s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.

About the Author

Deepak Bhagat, MBA, is assistant professor in Department of Management, North- Eastern Hill University, Tura campus; Meghalaya (India). B. K. Barooah, PhD, is a senior professor and head in the Department of Agricultural Economics and Farm Management, Assam Agricultural University, Jorhat, Assam (India).