Consuming People: From Political Economy to Theatres of Consumption (Routledge Studies in Consumer Research)

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ISBN 10: 0415166802 / ISBN 13: 9780415166805
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0415166802 Crisp pages. Tight binding. Appears unread. Light shelf wear on cover. Light tanning. Dented corners. Bookseller Inventory #

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Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective.

Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish.

This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.

Review: This book provides a provocative, well-grounded, and insightful analysis of the consequences and possibilities of living in a global consumer society. It asks us to take a step back and consider our roles as actors in the theater of contemporary consumer life. Before the curtain falls, readers should find much to applaud.
Russ Belk, N. Eldon Tanner Professor of Business, University of Utah.

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Title: Consuming People: From Political Economy to ...
Publisher: Routledge
Binding: Hardcover
Book Condition: Very Good

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