The Contagious Commandments: Ten Steps to Brand Bravery

Kemp-Robertson, Paul and Barth, Chris

ISBN 10: 0241328977 / ISBN 13: 9780241328972

Published by Penguin, 2020

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Bibliographic Details

• Title: The Contagious Commandments: Ten Steps to Brand Bravery
• Publisher: Penguin
• Publication Date: 2020
• Language: English
• ISBN 10: 0241328977
• ISBN 13: 9780241328972
• Binding: Paperback
• Condition: Used; Good

About this title

Synopsis

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more,The Contagious Commandments explores how companies fuse creativity, technology and behavioral psychology to achieve truly original marketing ideas that have a positive impact on society and profits—and how your brand can too.

About the Author

Paul Kemp-Robertson co-founded the creative and strategic intelligence resource, Contagious, in 2004. Previously, he was part of the launch team behind the marketing creativity magazine Shots, and was later Leo Burnett's worldwide director of creative resources. Paul has written for Business 2.0 and the Guardian, and his TEDGlobal talk on alternative currencies has been viewed over one million times. Chris Barth is a senior strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America. Chris formerly worked as a staff writer at Forbes, where he produced Steve Forbes' Intelligent Investing interview series. He has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions. He lives in Minneapolis.