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Contemporary Latina/o Media: Production, Circulation, Politics

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ISBN 10: 1479828912 / ISBN 13: 9781479828913
Published by NYU Press
Used Condition: Very Good Hardcover
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1479828912 Boards have light bend to them. Scuffing to edges. Cover not the same as shown online. No dust jacket. Bookseller Inventory # CORV-BBC-0K67213

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Bibliographic Details

Title: Contemporary Latina/o Media: Production, ...

Publisher: NYU Press

Binding: Hardcover

Book Condition:Very Good

About this title

Synopsis:

The cultural politics creating and consuming Latina/o mass media.  Just ten years ago, discussions of Latina/o media could be safely reduced to a handful of TV channels, dominated by Univision and Telemundo. Today, dramatic changes in the global political economy have resulted in an unprecedented rise in major new media ventures for Latinos as everyone seems to want a piece of the Latina/o media market. While current scholarship on Latina/o media have mostly revolved around important issues of representation and stereotypes, this approach does not provide the entire story.  In Contemporary Latina/o Media, Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading scholars to move beyond analyses of media representations, going behind the scenes to explore issues of production, circulation, consumption, and political economy that affect Latina/o mass media. Working across the disciplines of Latina/o media, cultural studies, and communication, the contributors examine how Latinos are being affected both by the continued Latin Americanization of genres, products, and audiences, as well as by the whitewashing of “mainstream” Hollywood media where Latinos have been consistently bypassed. While focusing on Spanish-language television and radio, the essays also touch on the state of Latinos in prime-time television and in digital and alternative media. Using a transnational approach, the volume as a whole explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media.

About the Author:

Arlene Dávila is Professor of Anthropology and American Studies at NYU.  Her books include Culture Works: Space, Value and Mobility Across the Neoliberal Americas (2012) and Latino Spin: Public Image and the Whitewashing of Race (2008), both available from NYU Press.

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