Acceptable condition. Endpage missing. Bookseller Inventory #
Synopsis: Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Now, we offer a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues. A correlation guide covers new information and provides new page references, providing reader-friendly cross-referencing to all ancillaries of Contemporary Marketing, 10/e .
About the Author: After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
Title: Contemporary Marketing
Publisher: Dryden P.
Book Condition: Fair
Book Description Dryden P., 1974. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0030885183-2-4
Book Description Dryden P. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0030885183I3N00