Stock Image

Contemporary Marketing Mix for the Digital Era

Tehrani, Nik

1 ratings by Goodreads
ISBN 10: 1438938756 / ISBN 13: 9781438938752
Published by AuthorHouse, 2008
Used Condition: Very Good Soft cover
Buy Used
Price: US$ 16.95 Convert Currency
Shipping: US$ 3.97 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

Offered By

Buyback Express
Alton, IL, U.S.A.

4-star rating

AbeBooks Seller Since March 14, 2005

About this Item

Very Good Condition. Light, reasonable wear. Clean inside and out! Signed by Author. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000570754

Quantity Available: 1

Ask Seller a Question

Bibliographic Details

Title: Contemporary Marketing Mix for the Digital ...

Publisher: AuthorHouse

Publication Date: 2008

Binding: Paperback

Book Condition: Very Good

About this title

Synopsis:

Effective marketing is vital for the success of a product, service, or business. With the pervasive and ever-increasing use of the Internet by the target markets, marketers are required to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-marketing and presents the relationship between e-marketing and e-business. The exponential growth of e-commerce has changed the face of retail and service marketing. To remain competitive in the marketplace, marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components must be examined. Dr. Tehrani illustrates the 11 Ps required for successful e-marketing strategies. The 11 Ps of e-marketing strategy are an expansion upon the traditional 4 Ps. Readers are adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps and explores the internal and external customers of all sellers, products both tangible and intangible, the partnerships that help sellers maintain a steady flow of products, and the pricing structure of e-products. Making intangible products tangible, the methods required to push products, and essential personalized services adapted to the Internet are also covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-business privacy issues and laws, as well as

About the Author:

Majid Nikanjam Tehrani (Nik Tehrani) teaches E-Business Technology, Management, and Marketing courses at the University of California, Berkeley extension, California State University - East Bay, and Northwestern Polytechnic University in Fremont, CA. He earned his PhD in Business Administration with a specialization in Electronic Commerce from Northcentral University, holds an MBA (Executive Management) from Pepperdine University and a BS in Electrical Engineering. Dr. Tehrani is also the Global Director of Program Management at Sanmina-SCI, a leading EMS provider focused on delivering complete end-to-end manufacturing capabilities and highly complex solutions to technology companies around the world. Prior to Sanmina-SCI, he was the managing director and founder of Majital Solutions in Fremont, CA; VP of Sales and Engineering of ACI in Hayward, CA; and VP of Operations of CoMan Manufacturing, Inc. in San Jose, CA. Dr. Tehrani has taught Management, E-Marketing and IT related classes at Oulu Polytechnic University in Oulu, Finland; Shanxi Administrative University in Tai Yuan, China; Universidad Del Pacifico in Santiago, Chile; and Austin College in Vancouver, Canada as well. For more information about the author, please visit www.niktehrani.com.

"About this title" may belong to another edition of this title.

Store Description

Welcome to Buyback Express, the internet's premiere Electronic and Media Buyback Company! What separates us from others: ¿ All orders ship within one business day ¿ 3-5 Day Average Domestic Standard Shipping ¿ 2-3 Day Average Domestic Expedited Shipping ¿ FREE INSURANCE! ¿ Tracking on almost all orders ¿ 30-Day No Questions Asked, Full Refund Policy ¿ Professional Packaging ¿ Impeccable Customer Service ¿ Toll-Free Support: 1-866-BOOK-880

Visit Seller's Storefront

Terms of Sale:

Welcome to Buyback Express, the internet's premiere Electronic and Media Buyback
Company! What separates us from others:

┐ All orders ship within one business day
┐ 3-5 Day Average Domestic Standard Shipping
┐ 2-3 Day Average Domestic Expedited Shipping

┐ FREE INSURANCE!
┐ Tracking on almost all orders
┐ 30-Day No Questions Asked, Full Refund Policy
┐ Professional Packaging
┐ Impeccable Customer Service
┐ Toll-Free Support: 1-866-BOOK-880


Shipping Terms:

Welcome to Buyback Express, the internet's premiere Electronic and Media Buyback
Company! What separates us from others:

┐ All orders ship within one business day
┐ 3-5 Day Average Domestic Standard Shipping
┐ 2-3 Day Average Domestic Expedited Shipping

┐ FREE INSURANCE!
┐ Tracking on almost all orders
┐ 30-Day No Questions Asked, Full Refund Policy
┐ Professional Packaging
┐ Impeccable Customer Service
┐ Toll-Free Support: 1-866-BOOK-880

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express