Content Strategy 101: Transform Technical Content into a Business Asset

O'Keefe, Sarah S., Pringle, Alan S.

Published by Scriptorium Publishing Services, Inc., 2012
ISBN 10: 0982811845 / ISBN 13: 9780982811849
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Synopsis: Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization--it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Join the conversation at contentstrategy101.com.

About the Author: Sarah O'Keefe is the chocoholic founder of Scriptorium Publishing (scriptorium.com) and a content strategy consultant. Sarah's focus is how to use technical content to solve business problems; she is especially interested in how new technologies can streamline publishing workflows to achieve strategic goals.

Sarah speaks fluent German, is a voracious reader, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.

Alan Pringle has worked for Scriptorium Publishing since its inception in 1997. As director of publishing operations, he helps clients solve problems with the development and distribution of technical content. His responsibilities include content strategy analysis, automating production and localization tasks (often with XML-based workflows), and managing schedules and budgets.

A native North Carolinian, Alan enjoys eating (preferably pastry or chocolate), reading, traveling, and watching vintage bad movies.

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Title: Content Strategy 101: Transform Technical ...
Publisher: Scriptorium Publishing Services, Inc.
Publication Date: 2012
Book Condition: very good

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