Content Strategy for the Web V
Halvorson, Kristina
ISBN 10: 0321808304 ISBN 13: 9780321808301
Published by New Riders, 2012
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00069259445
Synopsis:
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
- Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
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Bibliographic Details
Title: Content Strategy for the Web V
Publisher: New Riders
Publication Date: 2012
Binding: Soft cover
Condition: Acceptable
Edition: 2nd Edition
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