Copywriting for the Electronic Media : A Practical Guide
Meeske, Milan D.
ISBN 10: 0495411175 ISBN 13: 9780495411178
Published by Wadsworth, 2008
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Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17123445-6
Synopsis:
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on "Getting the First Job" reveals what you should expect in entry-level copywriting positions.
About the Author: Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.
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Bibliographic Details
Title: Copywriting for the Electronic Media : A ...
Publisher: Wadsworth
Publication Date: 2008
Binding: Soft cover
Condition: Good
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Copywriting for the Electronic Media (Paperback)
Published by
Cengage Learning, Inc, Belmont, CA, 2008
ISBN 10: 0495411175
ISBN 13: 9780495411178
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Paperback. Condition: new. Paperback. COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on 'Getting the First Job' reveals what you should expect in entry-level copywriting positions. Prepares you to write effective copy for various types of electronic media, with an emphasis on commercial writing. This work features a brief grammar review that illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. It also includes a chapter on 'Getting the First Job'. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780495411178