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Corporate Comeback: The Story of Renewal and Transformation at National Semiconductor (Jossey-Bass Business & Management)

Miles, Robert H.

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ISBN 10: 0787903221 / ISBN 13: 9780787903220
Published by Jossey-Bass, 1996
Used Condition: Good Hardcover
From Once Upon A Time Books (Springdale, AR, U.S.A.)

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This is a used book in good condition and may show some signs of use or wear . Bookseller Inventory # mon0001653698

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Bibliographic Details

Title: Corporate Comeback: The Story of Renewal and...

Publisher: Jossey-Bass

Publication Date: 1996

Binding: Hardcover

Book Condition: Good

Dust Jacket Condition: Includes dust jacket.

About this title


Embark on a journey of historic transformation

Consultant Robert Miles' riveting account of one of business' legendary comebacks is a must for any business leader who intends to be competitive in the 21st century. In recounting his efforts assisting National Semiconductor's chairman and CEO stage the era's most stunning transformation, Miles articulates a winning framework that has evolved since his early career in developing transformational leaders at the Harvard Business School some 20 years ago. The powerful lessons of success he shares can help leaders avoid the costly results of trial and error, and face today's challenges armed with crucial insight and experience.


In 1990, National Semiconductor carried just three days of cash reserves and seemed headed toward a certain crash; five years later, it had not only survived but was being widely praised as "Silicon Valley's Comeback Company." In Corporate Comeback, Robert Miles, who helped engineer the remarkable transformation, details how it came about and what lessons others can take from it. The first chapter alone provides more information on initiating corporate change than many books offer in their entirety.

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