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Corporate Creativity: How Innovation and Improvement Actually Happen

Alan G. Robinson & Sam Stern

33 ratings by Goodreads
ISBN 10: 1576750094 / ISBN 13: 9781576750094
Published by Berrett-Koehler Publishers, 1997
Condition: Fine Hardcover
From visionarybook (Denver, CO, U.S.A.)

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About this Item

This book is autographed and inscribed by autho, Sam Sternr on the half-title page. This book is in fine condition. The binding is tight and pages are clean. It appears to have not had use. The dust jacket is in very good condition with bumps and scuffs. The inscription reads: "To Larry, With Best Wishes, Sam Stern.". Bookseller Inventory # 019768

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Bibliographic Details

Title: Corporate Creativity: How Innovation and ...

Publisher: Berrett-Koehler Publishers

Publication Date: 1997

Binding: Hardcover

Book Condition: Fine

Dust Jacket Condition: Very Good

Signed: Signed by Author(s)

About this title


Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.


Alan G. Robinson and Sam Stern, university professors who have served as advisors on creativity to organizations around the world, believe that the proper combination of imagination and originality is what really pumps life into a company. In <i>Corporate Creativity: How Innovation and Improvement Actually Happen</i>, they cite numerous examples of its place in celebrated corporate success stories and suggest various ways that other firms can harness it. Focusing on six elements they see as essential to the process, the authors show how virtually any institution can work to encourage creativity within its ranks.

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