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Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence

Asha Kaul , Avani Desai

6 ratings by Goodreads
ISBN 10: 8132117743 / ISBN 13: 9788132117742
New Condition: New Soft cover
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New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 24916

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Bibliographic Details

Title: Corporate Reputation Decoded: Building, ...

Binding: Paperback

Book Condition:New

Edition: International Edition

About this title

Synopsis:

Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR company s stakeholders, situations demanding CR interventions, and the impact of a company s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR best practices in India.   The book is of major significance to CR practitioners, scholars, teachers, students and C-Suite professionals who will also find the techniques proposed in the book interesting as they can assess, evaluate, adopt and adapt strategies followed by other companies for reputation enhancement.    

About the Author:

Asha Kaul is Professor in the Communication Area, Indian Institute of Management, Ahmedabad. She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. She is the author of Effective Business Communication (2000), The Effective Presentation: Talk Your Way to Success (2005), Business Communication (2nd edition, 2009) and is the co-editor of two books: Management Communication: Trends and Strategies (2006) and New Paradigms for Gender Inclusivity (2013).

Her current areas of interest include genderlect, politeness, managerial, corporate and digital communication. Currently she is working on Indian cases to comprehend the intricacies involved in corporate decision making for enhancing reputation.

 

Avani Desai holds a PhD in Investor Relations from Dharmsinh Desai University, Nadiad and an MBA in Finance from Gujarat University. She is a visiting faculty at Indian Institute of Management (IIM), Ahmedabad in the areas of communication and investor relations. She is Director at N R Institute of Business Administration, Gujarat University.

Her areas of interest are investor relations, corporate reputation and corporate communication, especially financial communication.
 

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