Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory #
Synopsis: A practical guide to winning the public relations war in business
In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood.
James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.
From the Inside Flap: IN the Information Economy, all cases are public–and lawyers, clients, and communicators need to be prepared for the inevitable legal matter that thrusts them into the public spotlight.
With the rise of business media, 24-hour news channels, and the Internet, it’s not just sensational cases that are receiving public attention. Whether you are a business executive, corporation counsel, a litigator at an outside law firm, or a public relations professional, you need skills and systems for managing public opinion during legal matters so that you win this critical battle–and perhaps, in the process, the war.
In the Court of Public Opinion is the first book of its kind. Designed for lawyers and non-lawyers alike, it will introduce you to a proven system for operating in this new environment, where media, public opinion, and legal processes collide.
In a lively and provocative style, attorney and communications consultant James Haggerty shares his insights and experiences to show you how to use media coverage and other public attention to your advantage when litigating your side of the case. Skillfully weaving intriguing case studies, personal stories, and critical analysis, In the Court of Public Opinion examines:
Throughout this groundbreaking book, Haggerty introduces a variety of tools, techniques, and strategies–the Control, Information, Response (CIR) system; the Litigation-Media Checklist; and the innovative Media Brief–that will allow you to implement a public relations strategy that integrates seamlessly with your overall litigation and business goals. Using examples from diverse cases such as the Microsoft antitrust case, the William Westmoreland libel case against CBS, the Ronald Perelman/Patricia Duff child custody case, and New York State Attorney General Eliot Spitzer’s investigation of Merrill Lynch, In the Court of Public Opinion offers lessons for successfully operating in this new environment–where the world is your courtroom, and public opinion, more often than not, is your judge and jury.
Title: In The Court of Public Opinion: Winning Your...
Publication Date: 2003
Book Condition: Good
Edition: 1st Edition.
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Fair. Bookseller Inventory # G0471307424I5N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G0471307424I3N00
Book Description Wiley & Sons, Incorporated, John. Hardcover. Book Condition: Very Good. Book shows a small amount of wear - very good condition. Bookseller Inventory # G0471307424I4N00
Book Description Wiley. Book Condition: Very Good. . Good dust jacket. Bookseller Inventory # H12B-00416
Book Description Wiley. Book Condition: Very Good. . Very Good dust jacket. Bookseller Inventory # F12D-01127
Book Description Wiley, 2003. Book Condition: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP9941098
Book Description Wiley, 2003. Hardcover. Book Condition: Very Good. May contain minor cover/edge/spine/reading wear. May contain minimal notes and/or highlighting. Overall in great condition. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000548762
Book Description Book Condition: New. Gift Quality Book in Excellent Condition. Bookseller Inventory # 36SDH6000IA0
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR007483033
Book Description Wiley, 2003. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0471307424-2-4