The Craft of Corporate Journalism (Paperbound Edition)

Lionel J. Fisher

Published by Wadsworth Publishing, 1992
ISBN 10: 0830413707 / ISBN 13: 9780830413706
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Synopsis: This dynamic guide for business journalists and corporate communicators contains the most useful information on crafting news and feature stories, planning and producing corporate publications, and earning credibility and reader attention. It is a valuable reference that will be used again and again by both beginners and seasoned corporate writers and editors in their daily business of creating communication materials.

From the Back Cover: This dynamic guide for business journalists and corporate communicators contains the most useful information on crafting news and feature stories, planning and producing corporate publications, and earning credibility and reader attention. It is a valuable reference that will be used again and again by both beginners and seasoned corporate writers and editors in their daily business of creating communication materials. Written in a fresh, spirited, authoritative style, The Craft of Corporate Journalism is a departure from the usual pedantic approach to corporate communication. Fisher provides down-to-earth advice that is based on the insights from his thirty-five years of hands-on experience as a corporate communications manager and consultant. The message that Fisher conveys is that business-related newsletters, magazines, and other publications need not be dull, dry, or merely informational. Rather, corporate journalists need to earn and keep the attention of their readers. The book is packed with examples of journalistic and business prose, illustrating important points and teaching corporate journalists how to write. This book provides the essentials of corporate writing, including how to craft powerful leads; write stories with the proper structure, pace, and flow; nurture creativity; dissolve writer's block; and interview effectively. But corporate communicators do much more than just write outstanding feature articles and news stories; they are also responsible for organizing those articles and stories into attractive packages. They must target and involve readers; present an appetizing array of stories; shape and tailor publications; set stylistic guidelines; motivatecorrespondents; and much more. All of these facets are explored by Lionel Fisher. This comprehensive coverage makes the book a unique and necessary reference for corporate communicators.

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Bibliographic Details

Title: The Craft of Corporate Journalism (...
Publisher: Wadsworth Publishing
Publication Date: 1992
Book Condition: Good
Edition: 1st Edition.

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