The Cream Soda Story [What is an Atom?]

Yamazaki, Masayuki

Published by JICC n.d.
/ Condition: Very Good+ / Hardcover
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Bibliographic Details

Title: The Cream Soda Story [What is an Atom?]

Publisher: JICC n.d.

Binding: Paperback

Book Condition: Very Good+

Dust Jacket Condition: Very Good+


Illustrated wraps; illustrated dust jacket; approx. pp. 200, boldly and colorfully designed and illustrated throughout. N.d., circa late-1900s. Text in Japanese. Corners a little bumped and dog-eared. Dust jacket a little soiled, wrinkled at corners. Masayuki Yamazaki enjoyed tremendous success as an early figure in Harajuku street fashion, exploding the cliches of 1950s American rock-and-roll "lifestyle." He founded the Cream Soda label in 1976 to introduce consumers to his line of retro, Elvis-inspired clothing and accessories (which included leather jackets, leopard print wallets, and plenty of pomade), selling it all out of an exclusive nightclub/store called the Pink Dragon. This volume relates that adventure with colorful "stock" images of "vintage" American culture -- nylons, cone bras, kool aid -- juxtaposed with the Japanese assimilation of it. An image of James Dean's trademark scowl is followed by a photograph of a similarly restive Japanese boy in sunglasses, leaning against a Ford, and so forth. Pop culture is here boldly reflected and improvised upon. Bookseller Inventory # D4661

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