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Creating Powerful Reputation (CPR) For Business

Glenn Karwoski

1 ratings by Goodreads
ISBN 10: 096419080X / ISBN 13: 9780964190801
Published by Glenn Karwoski, 1998
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP71818224

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Bibliographic Details

Title: Creating Powerful Reputation (CPR) For ...

Publisher: Glenn Karwoski

Publication Date: 1998

Book Condition:Good

Edition: 1st Edition.

About this title


Every successful organization has one element that is more important than any other--reputation. Regardless of industry or expertise, your reputation transcends balance sheets and mission statements. If you understand how it works, reputation can create a golden halo for your business that is almost impossible to dim. If you ignore it, fail to take care of it properly, or worse, take it for granted, reputation can destroy your business.

In CPR for Business: Keys to Creating Powerful Reputation, communications expert Glenn Karwoski explains why reputation can be your organization's most important asset or liability.

About the Author:

During his more than 20 years in the marketing communications arena, Karwoski has represented many blue-chip clients, such as 3M, Andersen Consulting, Coleman Company, US Bancorp, Pillsbury, Rubbermaid, Stroh, and Target. An adjunct faculty member at the University of Saint Thomas Graduate School of Business Communications, Karwoski teaches courses on the creative process. He holds a BA degree from Franklin & Marshall College in Lancaster, Pennsylvania and an MA degree from the University of Wisconsin.

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