The Creative Edge : Inside the Ad Wars

Scotland, Randy

Published by Penguin Books Canada, Limited, 1994
ISBN 10: 0670850640 / ISBN 13: 9780670850648
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

1st printing--clean & tight copy--unclipped dust jacket has multi surface scratches to back panel, mild edgewear & 2 mended close tears. Bookseller Inventory #

About this title:

Synopsis: Book by Scotland, Randy

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Creative Edge : Inside the Ad Wars
Publisher: Penguin Books Canada, Limited
Publication Date: 1994
Binding: Hardcover
Book Condition: Very Good+
Edition: First Edition

Top Search Results from the AbeBooks Marketplace

1.

Scotland, Randy
Published by Viking/Allen Lane (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used First Edition Quantity Available: 1
Seller:
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description Viking/Allen Lane, 1994. Book Condition: Good. 1st. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92400729

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 11.89
Convert Currency

Add to Basket

Shipping: US$ 4.02
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Scotland, Randy
Published by Viking/Allen Lane (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used First Edition Quantity Available: 1
Seller:
Better World Books Ltd
(Dunfermline, United Kingdom)
Rating
[?]

Book Description Viking/Allen Lane, 1994. Book Condition: Very Good. 1st. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96662460

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 11.89
Convert Currency

Add to Basket

Shipping: US$ 4.02
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Scotland, Randy
Published by Viking/Allen Lane (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover Quantity Available: 1
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Viking/Allen Lane, 1994. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Good. 0670850640. Bookseller Inventory # IM172937

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.99
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

4.

Randy Scotland
Published by Viking (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover Quantity Available: 1
Seller:
Louis Morin
(Montreal, QC, Canada)
Rating
[?]

Book Description Viking, 1994. Hardcover. Book Condition: Used: Very Good. Text in English (221 pages). Edition Published in 1994. Hard cover. Very good condition, tight binding, unmarked pages. Includes original dust jacket in very good condition. Bookshelf S-184. Keywords: Marketing; Advertising. Bookseller Inventory # 902648

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 10.50
Convert Currency

Add to Basket

Shipping: US$ 6.50
From Canada to U.S.A.
Destination, Rates & Speeds

5.

SCOTLAND, Randy
Published by Viking Press, Toronto (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover First Edition Quantity Available: 1
Seller:
Antiquarius Booksellers
(Falkland, BC, Canada)
Rating
[?]

Book Description Viking Press, Toronto, 1994. Hard Cover. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition, First Printing. Inside Vickers and Benson, one of Canada's preeminent ad agencies. 226pp, photo illustrated. Bright copy almost 'as new'. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 08756

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 11.50
Convert Currency

Add to Basket

Shipping: US$ 6.50
From Canada to U.S.A.
Destination, Rates & Speeds

6.

Scotland, Randy
Published by Viking (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover First Edition Quantity Available: 1
Seller:
3 R's Used Books/Hannelore Headley Old &
(St. Catharines, ON, Canada)
Rating
[?]

Book Description Viking, 1994. Hard Cover. Book Condition: Very Good +. Dust Jacket Condition: Very Good +. Dustjacket has very light wear only, 1st printing this edition by number line, covers are light green with a dark green spine, light green lettering on spine, no marks of previous ownership, very light wear only. Bookseller Inventory # 013716

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 8.74
Convert Currency

Add to Basket

Shipping: US$ 4.00
From Canada to U.S.A.
Destination, Rates & Speeds

7.

Scotland, Randy
Published by Viking (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover Quantity Available: 1
Seller:
Alfsen House Books
(Markham, ON, Canada)
Rating
[?]

Book Description Viking, 1994. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Verry Good. Bookseller Inventory # 024286

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 12.25
Convert Currency

Add to Basket

Shipping: US$ 15.00
From Canada to U.S.A.
Destination, Rates & Speeds

8.

Randy Scotland
Published by Viking, Canada (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used Hardcover First Edition Signed Quantity Available: 1
Seller:
The London Bookworm
(East Sussex, United Kingdom)
Rating
[?]

Book Description Viking, Canada, 1994. Cloth & Boards. Book Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. Hardback. First Edition. The Creative Edge. Message to previous owner signed by the owner to inside cover. From commercial we love to slogans that stick and jingles that drive us crazy, advertising is all around us. But what do we really know about the way these powerful images are created? Welcome to the pressure-cooking world of advettising - an industry where the allure of success more than justifies the bitter disappointments and failures. With the author as our capable guide, this book introduces us to the key players at Vickers & Benson, one of Canada's preeminent ad agencies, as they participate in the excitement - and stress - of creating innovative campaigns. But this book is much more that a look inside one agency. it is an entertaining and informative journey into a world that effects each of us daily. How is advertising designed to infiltrate our subconscious and provoke us to buy a particular product? What commercials work best and why? What about the role of humour, of celebrity spokespeople, of sex? And what about controversial campaigns like Vickers & Benson's recent anti-smoking ads? With a client list that boasts such plum accounts as McDonald's, Ford, The Bank of Montreal, Quaker Oats, Molson's, The Ontario Jockey Club, Gatorade, and Cantel, Vickers & Benson enjoys a legendary status in Canadian advertising circles. But like many of its clients in the nineties, it too has faced new challenges. With the economic climate changing at lightning speed, businesses are asking fundamental questions about marketing and promotion, and agencies are scrambling for answers. In this book, we see how a new management team helps the agency adapt to the current business environment. We observe the evolution of the popular Heineken campaign. We witness how advertising contributed to the Liberal Party's 1993 federal election victory. And we watch the drama unfold as senior staff compete for the lucrative Shoppers Drug Mart account, eventually losing out to a rival agency. Illustrated. 226 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions, Reference books ,and all types of Academic Literature.) Size: 8vo - over 7¾" - 9¾" Tall Octavo. Signed by Author. Hardback. Bookseller Inventory # 094713

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 20.82
Convert Currency

Add to Basket

Shipping: US$ 13.21
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Scotland, Randy
Published by Viking (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
Used First Edition Quantity Available: 1
Seller:
By The Lake Books
(Burlington, ON, Canada)
Rating
[?]

Book Description Viking, 1994. No Binding. Book Condition: Fine. Dust Jacket Condition: Fine. First Edition With Complete Number Line. Unmarked copy in unclipped dust jacket now protected in mylar. Bookseller Inventory # 003087

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 11.25
Convert Currency

Add to Basket

Shipping: US$ 15.00
From Canada to U.S.A.
Destination, Rates & Speeds

10.

Randy Scotland
Published by Viking/Allen Lane (1994)
ISBN 10: 0670850640 ISBN 13: 9780670850648
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Viking/Allen Lane, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # M0670850640

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 3 more copies of this book

View all search results for this book