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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design (Hardcover)

Mario Pricken

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ISBN 10: 0500515409 / ISBN 13: 9780500515402
New Condition: New Hardcover
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Hardcover. Idea Management for Marketing, Advertising, Media and Design. Key creative strategies behind the world's greatest campaigns for anyone working in advertising, marketing, design, and c.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 311 pages. 1.805. Bookseller Inventory # 9780500515402

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Bibliographic Details

Title: Creative Strategies: Idea Management for ...

Publication Date: 2010

Binding: Hardcover

Book Condition:New

About this title


Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication.

Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.

This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.

Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it’s only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish. 500+ color illustrations

About the Author:

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

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