Creativity in Public Relations (PR In Practice)

Andy GREEN

ISBN 10: 0749456507 / ISBN 13: 9780749456504

Published by Kogan Page 12/01/2009, 2009

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Synopsis:

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

About the Author: Andy Green is a Fellow of the CIPR. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN communications and creativity consultancy creativity@work. He is the author of Effective Personal Communication Skills for Public Relations (also published by Kogan Page).

Bibliographic Details

Title: Creativity in Public Relations (PR In ...
Publisher: Kogan Page 12/01/2009
Publication Date: 2009
Binding: Paperback
Condition: Very Good
Edition: 4th Edition