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The Credit Merchants: A History of Spiegel, Inc. (Southern Illinois University centennial publications)

Orange A. Smalley, Professor Frederick D. Sturdivant Ph.D., Harold F. Williamson

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ISBN 10: 0809305895 / ISBN 13: 9780809305896
Published by Southern Illinois University Pre, 1973
Used Condition: Very Good Hardcover
From Cameron Park Books (Raleigh, NC, U.S.A.)

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First Edition. First edition. First printing. Very good hardcover with very good dust jacket in new Brodart jacket. Unmarked, bright and clean with square and tight binding. Enjoy reading with a real book in your hands. Shipping from North Carolina. Dedicated to delighting our customers. Delivery confirmation provided on all domestic orders. Happy to ship to international locations. Consider expedited shipping - just a little more moves your purchase a lot faster. Digital photos available on request for any book. Bookseller Inventory # mon0000020636

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Bibliographic Details

Title: The Credit Merchants: A History of Spiegel, ...

Publisher: Southern Illinois University Pre

Publication Date: 1973

Binding: Hardcover

Book Condition:Very Good

Dust Jacket Condition: Very good

Edition: 1st Edition

About this title

Synopsis:

Marketing and distribution rank high in the economic growth and expansion of the United States, but up to now his­torians have tended to neglect these aspects of our development. Hence this unique history of an important family-owned enterprise that traces its evolution covering one hundred years of America’s economic growth from a quality merchandise furniture store operating on a cash basis to a nationwide catalog busi­ness offering its customers 120,000 items on generous credit terms is of unusual importance.

 

The company’s experience between 1906 and 1965, the authors show, in­cluded the thrust of economic downturn, of institutional revolution such as the chain store, supermarket, discount houses, of changes in consumer preferences, in the legal, social, and technological spheres. Throughout its history, the authors con­clude, the Spiegel Company illustrates one of the most innovative marketing institutions in the United States.

 

Readers of American history will find the work fascinating. For students of business and marketing the book will be a model for future studies of its kind.

About the Author:

Orange A. Smalley, whose death in 1964 interrupted his preparation of this manuscript, was Professor and Chairman of the Department of Marketing at Loyola University, Chicago.

 

Frederick D. Sturdi­vant is Associate Professor of Business Administration at Harvard Business.

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