About this Item
Quantity Available: 1
Title: All Crises Are Global: Managing to Escape ...
Publisher: Fordham University Press
Publication Date: 2004
Book Condition: Very Good
Edition: 1st Edition.
About this title
From the Enron scandal to the Ebola virus scare, from oil spills to acts of terrorism, crises scar our age. And whether it's an expensive product recall or a deadly airplane crash, any crisis can turn into chaos-unless there's an effective management response plan in place.All Crises Are Global provides the basics of an effective crisis-management plan. Marion Pinsdorf gives managers the tools and sensitivity to deal with the catastrophic effects of a crisis-whether it touches on the organization itself, the media, competitors, partners, government, or victims. Filled with real-world examples of successes and failures (from the Arthur Andersen meltdown to the attacks of September 11), Pinsdorf shows how to plan for, manage, monitor, and mitigate the effects of crises large and small.Spread instantaneously to a litigious world by global media, crises can no longer be contained or controlled-only anticipated and managed. Executives can manage the impact of even large-scale events by quickly taking responsibility for the human and financial costs of an organization's mistakes.Pinsdorf provides techniques for building smart organizations that react quickly before problems escalate into crises. Practical, tested, and wise, this book helps all managers look for trouble spots and deal with them effectively.About the Author:
Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hill and Knowlton, Inc., and was Associate Professor and Senior Fellow in Communications at Fordham's Graduate School of Business Administration. She also taught at Brown University and the University of St. Gallen, and is a well-known consultant and journalist, and the author of Communicating When Your Company Is under Siege (Third Edition, Fordham). She lives in Leonia, New Jersey.
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