Stock Image

Crisis Marketing: When Bad Things Happen to Good Companies

Joe Marconi

0 ratings by Goodreads
ISBN 10: 0981909515 / ISBN 13: 9780981909516
Published by Dickens-Webster, 2008
New Condition: New Soft cover
From Poverty Hill Books (Mt. Prospect, IL, U.S.A.)

AbeBooks Seller Since May 13, 2008 Seller Rating 5-star rating

Quantity Available: 1

Buy New
List Price: US$ 32.50
Price: US$ 29.95 Convert Currency
Shipping: US$ 3.99 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

3RD EDITION, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9032409

Ask Seller a Question

Bibliographic Details

Title: Crisis Marketing: When Bad Things Happen to ...

Publisher: Dickens-Webster

Publication Date: 2008

Binding: Paperback

Book Condition:New

About this title

Synopsis:

"In an era of special interests and ambush journalism, any company can suddenly find itself on the defensive. Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes Vice Chairman Forbes Magazine "Today's complex business environment has made crisis management a key boardroom priority. Joe Marconi is the first to focus on how crises impact marketing--how to market your products if it 'hits the fan. His valuable crash course in crisis marketing spells out what to do before, during, and after a crisis to protect your good name in the marketplace." -- Thomas L. Harris Former Chairman Golin/Harris Communications "In a world filled with oil spills, airline crashes, lawsuits, and all other kinds of disasters, it should be heartening to business to know a book like Crisis Marketing is out there to help them cope with these problems. This book should be on an eye-level shelf in the library of any company that deals with the public." -- Joe Cappo Senior Vice President Crain Communications Inc. "Marconi has produced a 'must-read' for any business manager who is at all uncertain about the future. This is the book that all managers should read before the crisis. The author understands what makes business tick and how perceptions can alter franchises and careers. His no-nonsense prescriptions, supported by outstanding case histories like Pepsi, are the stuff of quality advice." -- Robert L. Dilenschneider President The Dilenschneider Group Inc.

"About this title" may belong to another edition of this title.

Store Description

Poverty Hill Books is a small independent book store located in Chicago, Illinois. We specialize in new/ used academic scholarly titles, hard to find and rare out-of-print books. We also have a good selection of fine art and photography books. Additionally, we stock most new/used current popular titles that may be of interest to our neighborhood customers. Located near the University of Chicago, we offer free book searches to our neighborhood and extend this service to our Internet customers as well. Please contact us with details of what you are looking for. We network with other Chicago area bookstores and may be able to find what you have been looking for.

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

email adress: povertyhillbooks@yahoo.com
Owner: David More...

More Information
Shipping Terms:

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. Poverty Hill Books has been selling books online for over ten years. We ship all orders with delivery confirmation service at no additional charge. Standard shipments are via USPS media mail. Expedited service ships via USPS Priority mail. All International orders are shipped via USPS Global Priority Air Mail. Your order is handled with care and shipped promptly in secure packaging. We ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we promptly answer email inquiries.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

PayPal