Stock Image

Crm in Service Organizations

Dalbir Singh

ISBN 10: 384840138X / ISBN 13: 9783848401383
Published by LAP Lambert Academic Publishing
New Condition: New Soft cover
From BuySomeBooks (Las Vegas, NV, U.S.A.)

AbeBooks Seller Since May 21, 2012

Quantity Available: 20
Buy New
List Price: US$ 89.00
Price: US$ 139.35 Convert Currency
Shipping: US$ 3.95 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy


About this Item

Paperback. 184 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.CRM is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customers. CRM builds on the philosophy of relationship marketing that aims to create, develop and enhance relationships with carefully targeted customers to maximize customer value, corporate profitability and thus shareholders value. CRM has evolved from business concepts and processes such as relationship marketing and the increased emphasis on improved customer retention through the effective management of customer relationships. The present book is an attempt to explore strategic aspects of CRM practices and implementation in service organizations at Business and Organizational leavel in Indian Environment. The book addresses current scenario , future perpectives and problems in implementation of CRM in service organizations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783848401383

Ask Seller a Question

Bibliographic Details

Title: Crm in Service Organizations

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

CRM is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customers. CRM builds on the philosophy of relationship marketing that aims to create, develop and enhance relationships with carefully targeted customers to maximize customer value, corporate profitability and thus shareholders value. CRM has evolved from business concepts and processes such as relationship marketing and the increased emphasis on improved customer retention through the effective management of customer relationships. The present book is an attempt to explore strategic aspects of CRM practices and implementation in service organizations at Business and Organizational leavel in Indian Environment.The book addresses current scenario ,future perpectives and problems in implementation of CRM in service organizations.

About the Author:

Dr Dalbir Singh has been teaching Management in general and Marketing in particular since since 2000. His areas of interest are CRM , Relationship marketing, Organizational Change and Brand Management.He has served corporate sector with US VITAMINS in managerial capacity, then joined as Assistant Professor in Haryana School Of Business,HRY.India.

"About this title" may belong to another edition of this title.

Store Description

BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...

More Information
Shipping Terms:

Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express