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Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures (Third Edition)

Richard R. Gesteland

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ISBN 10: 8763000938 / ISBN 13: 9788763000932
Published by Copenhagen Business School Pr, 2002
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Bibliographic Details

Title: Cross-Cultural Business Behavior: Marketing,...

Publisher: Copenhagen Business School Pr

Publication Date: 2002

Book Condition:Good

Edition: (3rd)02 Edition.

About this title


This version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets.

About the Author:

Richard R. Gesteland is the founder of Global Management LLC, an international consultancy serving corporate and institutional clients. Since 1993 he has trained over two thousand managers around the world in cross-cultural negotiating techniques.

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