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Synopsis: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
About the Author: Marshall McLuhan (1911-1980) was a pioneer Canadian theorist and educator in the fields of communication and media studies. He taught at the University of Toronto from 1946 to 1979 and became popular for his aphorism, "the medium is the message" which summarized his view of the media's potent influence on shaping culture and styles of thinking. His major writings include The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium Is the Massage (1967).
Title: Culture Is Our Business
Publication Date: 1970
Book Condition: Used: Good
Book Description McGraw-Hill Book Company, 1970. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. The Pictorial Boards Are In Very Good Condition. With Some Small Damage At The Corners. Clean Inside With No Remarks Or Highlights. 336 Pages With No Index. Price Clipped Dust Jacket Slightly Creased At The Outer Edges.We can ship from the USA and Canada. Bookseller Inventory # 030813
Book Description McGraw-Hill, 1970. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 007045437X-2-4
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: Used: Very Good. black decorative , pictorial hardcover, very good, worn on bottom edge, notes inside front cover on first page Satisfaction Guaranteed, International Shipping, Photos upon request. Bookseller Inventory # SKU0252762
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02007045437X
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01007045437X
Book Description Book Condition: New. New. Bookseller Inventory # S-007045437X
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11007045437X
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB007045437X
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 007045437X
Book Description McGraw-Hill, 1970. Hardcover. Book Condition: New. book. Bookseller Inventory # M007045437X