Stock Image

Culture and Consumer Behavior (Foundations and Trends(r) in Marketing)

Chi-Yue Chiu

1 ratings by Goodreads
ISBN 10: 1601988249 / ISBN 13: 9781601988249
Published by Now Publishers Inc, 2014
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

AbeBooks Seller Since August 14, 2015 Seller Rating 5-star rating

Quantity Available: 1

Buy Used
Price: US$ 207.44 Convert Currency
Shipping: Free Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 1601988249

Ask Seller a Question

Bibliographic Details

Title: Culture and Consumer Behavior (Foundations ...

Publisher: Now Publishers Inc

Publication Date: 2014

Binding: Paperback

Book Condition:Good

About this title


Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps are as follows. 1. Identify the key components of culture. 2. Find out and describe the major clusters of countries or regions based on their similarities and differences in consumption behaviors. 3. Relate similarities and differences in consumption behaviors to key components of culture. 4. Develop and test specific hypotheses regarding the joint effects of different components of culture on consumption behaviors. 5. Track the changes in consumption behavior within a country in response to social and economic development. 6. Formulate and test specific hypotheses regarding the joint effects of different components of culture on changes in consumer behaviors within a country. 7. Conduct experimental studies to understand when consumers will follow cultural norms and when they will not. Culture and Consumer Behavior demonstrates the value of this approach by using it to model tourist consumption, combining business analytic and experimental methods. The authors go on to conclude that the full implications of this way of thinking about culture for marketing remain to be exploited in future research, and present suggestions for developing more dynamic theories of culture and consumer behaviors.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

Buy with confidence. Excellent customer service. 30 day return policy.

Books Express LLC
1465 Woodbury Ave
Portsmouth NH 03801

Shipping Terms:

Standard and expedited shipping options include shipping and handling costs. Default shipping is by USPS Media Mail and frequently USPS Priority Mail or UPS Ground is used. Books should arrive within 10-14 business days for expedited shipping, and 20-30 business days for standard shipping. Standard shipping can on occasion take up to 30 days for delivery.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice Bank Draft Bank/Wire Transfer Direct Debit (Personally Authorized Payment)