A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. HIGHLIGHTING IN YELLOW THROUGHOUT.MARKINGS IN MARGIN IN PEN. Bookseller Inventory #
Synopsis: This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
About the Author:
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was the Robert E. Brooker Professor of Marketing at the University of Southern California and the founder of the Center for Telecommunications Management; the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, and on the faculty of Columbia University, as well as the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contributions in Consumer Behavior, Marketing, Global Competition, and Strategic Thinking. Jag has published more than 200 books and research papers in different areas of marketing. His book The Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He is also a co-author of Marketing Theory: Evolution and Evaluation (1988), Consumption Values and Market Choices (1991), Clients for Life (2000), ValueSpace: Winning the Battle for Market Leadership (2001), and The Rule of Three (2002). Professor Sheth has worked for numerous industries and companies in the United States, Europe, and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, 3M, Whirlpool, and many more. He has offered more than 6,000 presentations in at least 20 countries.
Banwari ('Ban') Mittal holds a Ph.D. in marketing from the University of Pittsburgh, with specialization in consumer choice process. Currently, he is a member of the marketing faculty and Northern Kentucky University where he teaches consumer behavior, advertising and promotion, services marketing, and marketing management. He has previously taught at University of Pittsburgh, State University of New York at Buffalo, and University of Miami. His research topics deal with consumer attitudes and response to marketing communications and promotions, and to services marketing programs. His papers have been published in the Journal of Marketing, Journal of Marketing Research, Journal of Economic Psychology, Psychology and Marketing, Journal of Retailing, Journal of Market-focused Management, Journal of Applied Social Psychology, Journal of Services Marketing, Health Care Marketing, and Journal of Consumer Marketing, another others. He also serves on the editorial board of Psychology and Marketing. Ban's current passion is understanding what constitutes a market value for the customer.
Title: Customer Behavior: Consumer Behavior and ...
Publisher: South-Western College Pub
Book Condition: Good
Book Description South-Western, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Bookseller Inventory # 6434703
Book Description South-Western, 1998. Hardcover. Book Condition: Good. First edition. Sent within 24 hours. Expedited UK delivery available. Edition: 1st. No Dustjacket. Printed date 1999. Published by Dryden. Bookseller Inventory # BBI2355911
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001841723
Book Description Harcourt College Publishers. Hardcover. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G003098016XI4N00
Book Description South-Western College Pub. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2790400071
Book Description South-Western College Pub. Hardcover. Book Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Bookseller Inventory # 2793905759
Book Description The Dryden Press, 1998. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6376388
Book Description South-Western College Pub. Hardcover. Book Condition: Good. 003098016X Meets or exceeds the good condition guidelines. Nice copy. Has highlighting. Five star seller - Ships Quickly - Buy with confidence!. Bookseller Inventory # Z003098016XZ3
Book Description South-Western, 1998. Hardcover. Book Condition: Very Good. This is a very good copy of this hardback book, with no significant faults. No dust jacket We sell high quality books at reasonable prices, shipped regularly from the UK. We are part of the Petersfield Bookshop who are members of the ABA, ILAB and PBFA. Bookseller Inventory # mon0000032271
Book Description Book Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Harcourt Brace College Publishers Pub Date: 7/1/1998 Binding: Hardcover Pages: 799 Reprint edition. Bookseller Inventory # 3247482